Essay one ach of the Jungle Book films use digitally convergent media platforms. This can be seen through the ways in which the films differ, for example, owing to the improved technology in today’s society, there is a large difference in how they are produced, distributed and circulated The historical context of the “The Jungle Book” is exemplified through the adaption of Rudyard Kipling’s 1984 children book “The Jungle Book”. The sole distributor for The Jungle Book was Walt Disney Studio Motion Pictures and handled the theatrical release marketing and promotion of the film. At the time of the first Jungle Book in 1967, high budget films did not dominate the Box- Office. The 1967 Jungle Book recorded a narrative version of the film on audio, including the Oscar nominated songs, that were first to achieve gold record status for an animated film. Prior to the film being released, the 1950s and 60s were a disastrous time for the cinema, with the attendance falling rapidl...