Inclusion in Statement of Intent

Music video

·         How your target audience is

·         Reference to the music industry – what is a video actually for and how you will emulate this

·         Use of media language: mise-en-scene, cinematography, editing. Refer back to your genre conventions post

·         Intertextual intentions/auteur influence

·         Themes/narrative and why you have chosen them

·         Codes and conventions of a music video and how you will conform (content and appeal to audience)

Website

·         Media language choices including font, design, images etc.

·         Inclusion of brand synergy with the music video

·         Function of the website (selling music, publicising the band’s releases, tour dates etc.)

·         Social media intentions

·         Audio-visuals

·         Acknowledgement that this is a ‘snapshot’ and a website would continually evolve

How do you intend to link your media products?

·         Why synergy and brand cohesion is important

·         How you will achieve this

·         Importance of audience

·         Why digital convergence is so fundamental (understanding industry and audiences)